Friday, March 29, 2013

Mid vs. West

Going back to visit the Midwest gave me some insight into why the athletic fit clothing didn't start flying off the shelves immediately: men in the Midwest have learned that boxy is the status-quo, and that is what they tend to wear. As a whole we look to the coasts (NYC and LA) to get our new trend information (would Von Dutch have been big if it started in Indiana? I don't think so). Having been an LA transplant for almost 3 years now I have noticed that a far more fashionable set of men lives near me now than I ever saw in Chicago. Except for a few very well dressed friends I have there the general population knows little about fit in clothing. While I will always be a Midwestern girl at heart, my vibe is way more California.