Monday, December 9, 2013
Making it in LA
Now that we've gotten time to reconfigure the line, and launch the new site, and shop, it's time get into boutiques. When we debuted in Chicago we got picked up by Chassallah on Oak street, which meant DEPT728 was hanging next to D&G, Cavalli, and other top lines. In LA, we need to target similar boutiques. First stop is Melrose Avenue. I'm looking for cutting edge spots with a good staff who can help customers decide between the standards and V-fit tees. Since we want to be exclusive once we get picked up in an area we will stick to that boutique, so that makes this a very important decision for us. Stay tuned to our website dept728.com for updates on stockists.