When we first started the clothing line we were full of hope, and not so full of cash. Sean has an incredible background in business along with his degree in intellectual property law. He is able to be my business partner, as well as our company's lawyer. Because of this we were able to get started with very little money. My background in fashion design, and my strength in the technical areas (pattern drafting and sewing) kept us from having to hire sewers and pattern makers in our start up stages. At this point, almost 2 years since we started, we finally have come to a point that we can start giving other professionals some of the tasks. The first one: Our website. While it is good that I learned some HTML and CSS online, and attempted to put a website together that was functional, it was certainly not a fantastic site. Our clothes are great, and I want the website to showcase them. My good friend (and quite amazing) Nejat is taking over the website, and we are going to be able to launch, along with a full shopping cart, at the end of August. By next week I will have mock ups of the pages, and I can barely wait! If you would like to see what Nejat has done, his portfolio is available at www.cloudovertree.com.
Wednesday, June 25, 2008
Tuesday, June 3, 2008
Just because something is available to buy does not mean that it is in style. Most of the time people justify buying inappropriate clothing with the fact that someone is selling it. Each person has a unique shape. Because not everyone looks the same, not everyone can wear all of the trendy looks. I, for one, cannot do the very billowy tops with shorts. Being curvy means that I can look like I am wearing a tent very quickly. Petite girls, however, will look lovely in that sort of look. It is trendy, but it is not a look for me. Conversely, the 1940's pinup style bathing suits look amazing on me, and the tiny girls will not get the same effect. So when you are shopping, be selective. Choosing the most flattering of the trendy looks for your shape is the best way to go. Just because it's on a rack doesn't mean it is meant for you. Happy summer shopping!